"Plant-Powered Politics: Europe's Shift Towards a Plant-Based System” Report

An overview of the imperative need for Europe to transition towards a plant-based food system with 11 measures for a sustainable future

Europe stands at the brink of a monumental shift in its food landscape, and the document "Plant-Powered Politics" is guiding the way. With a focus on sustainable farming practices and a transition to plant-based protein production, this groundbreaking report advocates for a harmonious balance between economic opportunities, environmental stewardship, public health and animal welfare.

A strategic shift towards prioritising plant-based protein production for human consumption is endorsed, steering Europe towards a climate-conscious and sustainable food system.

Empowering consumers, the "Plant-Powered Politics” calls for clear and transparent labelling of food products, allowing informed choices aligned with sustainability and animal welfare considerations. Innovative pricing mechanisms such as Emission Trading Systems (ETS) and higher VAT rates with excise levies are proposed to internalise environmental costs and encourage sustainable practices.

In an ambitious move towards healthier dietary choices and reduced environmental impact, health taxes on red and processed meat are proposed. Given the established associations between these meats and an elevated risk of colorectal cancer, type 2 diabetes, and cardiovascular diseases, the recommendation underscores the influential role of policy in guiding consumption patterns toward a healthier direction.

As the curtain rises on "Plant-Powered Politics", Europe is invited to envision a transformed food future. With its multifaceted approach and visionary proposals, this report challenges us all to embrace change, promoting a harmonious relationship between nourishing our bodies and nurturing our planet.

This comprehensive document was coordinated by the Portuguese Vegetarian Association, and is the result of a collaboration with 4 European organisations: Green REV Institute, French Vegetarian Association, Vegetarian Society of Denmark and Compassion in World Farming.